SSL or Secure Sockets Layer is mainly a group of cryptographic protocols, which offer communications security over the network of a computer. SSL is mainly accountable for making data entered to any website safe and encrypted from the bad intent of spoofers, hackers, spammers, who lurk over the web to get unethical benefits from the susceptible personal information.
So, having an SSL certificate on a website makes sure that the sensitive data of the visitors to a website is transferred over a secured network. Even after being such an important component, a number of organizations and end-users delayed to adopting this because of the complication involved in the implementation as well as the cost associated with it. But nowadays, obtaining an SSL certificate is really easier than before as now it is possible to get it for free and it is also really simple to install it.
Benefits of SSL certificates to get SEO rankings:
1. HTTPS is preferred by Google: In an announcement, Google has made it clear that the SSL certificates will impact the rankings of the websites. And as Google has said it, then nothing can be more valid reason to switch to HTTPS and increase the rankings on the search engines. In fact, this can give your website an advantage over the competitor websites, who don’t have this certificate yet.
2. Safety for the subdomains: A particular type of SSL certificate is really helpful for securing the main websites along with the subdomains with just one certificate. This is really beneficial for the business owners, who maintain large websites with a few subdomains. Usually, in case of standard SSL certificates, it becomes necessary to install a few certificates for each subdomain.
3. Trust and credibility for the clients: Another benefit of getting SSL certificates is that these help the websites to gain the trust of the visitors. Once your website gets an SSL certificate from an SSL certificate provider Bangalore, a security padlock will be displayed in the address bar of your website. This is an indication that the website connection is secured as well as the company takes the privacy of the visitors seriously.
4. Boosts traffic: As the users mostly prefer to access secure domains, swapping over to the HTTPS can actually enhance the conversion rate of a website. Besides, getting SSL certification is also beneficial in adding credibility to any website. On the other hand, the unsecured websites marked by Google are pushed down further in the search engine result pages.
Purchasing SSL certificates for the websites:
To purchase an SSL certificate, you first have to contact a web hosting provider, who will offer it to you and also will install the certificate on your server with a managed support. The cost of this certificate generally varies from one host to another and entirely depends on the security level required by the business owner. But in case you want to get the best deal for your website, then you can choose to get and set up third-party SSL certificates on the present website installation.