Let’clear
the myth. Seo is not dying. As long as people want to search for queries on the
internet, there will be search engines. As long as search engines exist,
webmasters will need to optimize for search engine algorithms. With this being
the case, why do you keep hearing that SEO is dying or dead?
Ever evolving SEO
What
it takes to get content to rank has been evolving since the creation of search
engines. As search engines get better, what they look for in a piece of good
content has changed. Some take this to mean that, eventually, they’ll get so
good that we’ll no longer need SEO. There are a number of reasons why these
assumptions are off base. The most obvious is that the number of internet
searches continues to skyrocket. More internet searches and prominence of Best SEO Service Provider In India only mean SEO will become even more
important. Search engines will keep changing. However, they will always need to
rank their results based on metrics. With that being the case, we will always
need to optimize our websites for those metrics, no matter what they are.
Outdated
SEO Strategies
Stuffing keywords
A
decade ago, you used to be able to rank on the first page just by putting in
the keyword you wanted to rank for as many times as you could. Not anymore. Now
Best SEO companies in Bangalore agree that it is
better to optimize your pages and posts for user experience and to
increase the average time users spend on a page. If you have the top result and
Google notices users are bouncing from your page and clicking on the result
below you, that page will overtake yours in no time.
Link Building focused on quantity
SEO
strategies go in and out of practice every year. Link building for quantity
alone, for example, was one of the most successful strategies only a few years
ago. Now, it’s on Google’s list of black hat practices. Today, if you simply
try to get as many links as possible without caring about the quality, you more
likely to do harm than good. You might even get a Google penalty and no longer
be indexed. Quality now matters far more than quantity.
Why People say SEO is Dying
Google changes too fast
In
the beginning, SEO ranking was very clear. A page that had a lot of others
pages linking back to it signaled relevancy to Google. It was focused on
multiple links with strong anchor texts and you were good to go. Not so today.
You’ve got competition
Google
is in it to provide useful information to its users. As Google continues to
evolve their offerings, you have to compete with their internal like the
Knowledge Graph, the Image Carousel, Google Maps, Google for Jobs, Google
Shopping, and YouTube that push organic search results further down the page.
We’ve gone mobile
Mobile
search has surpassed desktop search, and for people in many countries, a mobile
phone was their first window to the internet. Mobile phones have less screen
real estate than computers, so the text query becomes smaller, search engines
return fewer results per page, and on top of that, voice search is changing
query syntax and the voice assistant will very likely return only one search
result, all Digital Marketing Agencies India swear by this.
Conclusion
Search
engines are getting better. This makes ranking well on them more difficult. You
have to write content that’s high-quality, thorough, and user-friendly. All of
this is good news. It means that, when searching, you’ll have a better user
experience for the results you see on Google. The fact that SEO changes as fast
as any vertical doesn’t mean it’s on the way out. Does it mean SEO will
continue to get more complicated? Probably. Does it mean it will die? Not in
the near or distant future.
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